Nicolas Maucotel

Growth-Focused Marketing Leader | Digital & Data-Driven Strategies

LinkedIn

About

Highly accomplished Growth-Focused Marketing Leader with over 15 years of experience in digital and data-driven strategies, specializing in omnichannel campaign management and digital transformation across healthcare and B2B sectors. Proven ability to drive significant business growth and market impact by leveraging data-driven insights, optimizing marketing performance, and leading high-performing cross-functional teams in complex global environments. Adept at enhancing customer engagement and fostering digital-first cultures to achieve measurable commercial success.

Work Experience

Digital Marketing Manager

Roche Diagnostics France

May 2019 - May 2024

Led digital marketing strategy across diverse markets and products for a leading In Vitro Diagnostics company, fostering an organization-wide digital-first mindset.

  • Designed and implemented comprehensive digital marketing strategies, significantly enhancing brand visibility and market impact across diverse product lines.
  • Led end-to-end omnichannel campaigns across diverse markets, delivering measurable growth in customer engagement and lead generation.
  • Coordinated cross-functional efforts with global and local teams, ensuring seamless campaign execution and alignment with market-specific objectives.
  • Empowered marketing teams through digital tools and training, fostering a digital-first culture and increasing proficiency in innovative marketing approaches.
  • Leveraged advanced analytics to optimize campaign performance, driving data-driven customer insights and identifying opportunities for continuous improvement.

Digital Marketing Consultant

Schneider Electric

May 2013 - May 2019

Enhanced the French communications team's digital capabilities and drove measurable online results as a Web Marketing Consultant for a global energy management leader.

  • Executed a lead generation plan that generated over 9,000 B2B leads within four months, optimizing a €160K budget through advanced marketing automation.
  • Implemented and managed comprehensive SEO and SEA strategies, significantly enhancing online visibility and driving targeted traffic.
  • Developed tailored inbound marketing campaigns that successfully attracted and nurtured high-quality leads.
  • Developed an award-winning marcom plan that boosted Schneider Electric's share of voice from 15% to 20.09%, significantly reinforcing brand authority.
  • Monitored and analyzed campaign KPIs, leveraging data-driven insights to refine strategies for increased ROI and overall impact.

E-commerce Manager

Kawan Group

Sep 2009 - May 2013

Led online direct marketing initiatives and managed website redesign projects for a 50-person B2C tourism company, enhancing customer engagement and conversions.

  • Implemented targeted direct marketing campaigns, significantly increasing brand visibility and customer engagement across digital channels.
  • Led the redesign of high-traffic websites (camping-cheque.fr, Holiday-cheque.com), enhancing user experience and driving 2.3 million annual visits.
  • Monitored web performance and collaborated with technical teams to implement front-end optimizations, improving conversion rates and user interaction.

Education

History

University Nancy II

Jun 2003

Certificates

Professional Scrum Product Owner Certification PSPO 1

Aug 2022

Awards

Ian Golding Award for CX Excellence

Customer Experience Consultancy LTD

Oct 2022

Kick AXX Marketer Silver Winner

Schneider Electric

Dec 2018

Skills

Marketing Strategy

  • Growth Marketing Strategy
  • Go-To-Market Strategy
  • Digital Marketing Strategy Development
  • Campaign Management

Digital Marketing

  • Omnichannel Strategy
  • Digital Transformation
  • Performance Marketing
  • Marketing Automation
  • CRM
  • Paid Social
  • Paid Search
  • SEO
  • SEA
  • Inbound Marketing
  • Influence Marketing
  • Direct Online Marketing

Data & Analytics

  • Performance Marketing & Analytics
  • A/B Testing
  • Data Analysis
  • Data-Driven Decision-Making
  • Conversion Optimization
  • Web Performance Optimization

Customer Engagement

  • Demand Generation
  • Lead Nurturing
  • Customer Retention
  • Customer Engagement
  • Account-Based Marketing (ABM)

Leadership & Management

  • Team Leadership
  • Talent Development
  • Project Management
  • Stakeholder Collaboration
  • Cross-functional Collaboration
  • Team Enablement
  • Digital Upskilling
  • Budget & P&L Management
  • Sales & Marketing Alignment

Industry Expertise

  • Healthcare Industry
  • B2B Marketing
  • B2C Tourism